In Your Pocket Advertising (INYP) has been operating in Brisbane since 2000 and has been successfully promoting a variety of businesses to both tourists and local residents.

It is locally owned and operated by John Nielsen and is a member of Brisbane Marketing.

INYP provides its clients with the following:

1. Design and print services.
2. Distribution of promotional mini-brochures.
3. opportunity to participate in the "brisbane guide".
4. direct promotion to concierges and hotel staff.
5. web-site promotion.

Design and Printing

Working in conjunction with leading Brisbane Company Company Image Studio and Print INYP can design and produce most types of advertising and promotional material including; brochures, business cards, stationary, posters and banners.

Quality products at competitive prices.

Mini-Brochure Distribution

INYP core business is the production and distribution of unique mini-brochures. Mini-brochures are about the size of a business card but can be folded out to present much more information.

Advertisers's mini-brochures are distributed in approx 90 attractive mini-brochures stands strategically located in Hotels, Motels, Backpackers, Information Centres, Restaurants and other areas of high pedestrian traffic. These stands are serviced on a regular basis.

The mini-brochures work in several ways.

1. Provide information to consumers that are specifically looking for a product.
2. promote advertisers name and product to consumers that me be just browsing.
3. offer credibility by association with other advertisers that are similarly professionally presented.
4. unique size ensures every opportunity that the brochure is retained and read later.
5. used as a point of reference by concierges and hotel staff in responding to direct guest requests.

Compilation Brochure

INYP has produced a compilation brochure called "The Brisbane Guide" which includes maps, general information to visitors as well as highlighting the INYP clients products as a "must do" when visiting Brisbane, Gold Coast and Sunshine Coasts.

The compilation brochure is also replicated in an abbreviated form that is also displayed in the mini-brochures stands.

Promotion and other Distribution

INYP actively and personally promotes new advertisers to concierges and other hotel/motel and staff. On behalf of clients we can distribute famil invitations and any specials or additional information.

Other promotions include presentations to Brisbane MArketing Staff and sponsorship of events eg. Concierge Golf Day when INYP sponsored a golf hole and displayed clients mini-brochures as well as normal brochures.

INYP also distributes publications on behalf of other organizations and companies.

THE BRISBANE GUIDE

This has been produced to add value to the In Your Pocket Mini-Brochure Service.

Benefits

1. an unique publication including maps, essential inormation and testimonial without the clutter of advertisements.
2. vast distribution including exposure to regions, which would be too cost inhibitive for individual businesses to reach.
3. optional tear-off vouchers to entice potential customers and also for redemption records.
4. value for your advertising dollar - compare the cost with other available publications in the market especially when packaged with the mini-brochure distribution.
5. it is different, once you advertise in the Brisbane guide you also importantly prevent your opposition in doing so.
6. performance. what percentage of traditional style advertisements get found or even read. as it is written as an advertorial and as a part of a story the perception from the consumer is that is highly recommended.

Distribution

1. in large brochure stands located in 180 hotels, motels etc. as distributed using Brisbane brochure display.
2. positioned in the rear slots of the mini-brochure stands.
3. used by brisbane marketing, backpackers information desk and south bank information centre as reference when responding to enquiries.
4. given to front desk staff and concierges to use when responding to guests enquiries.
5. country distribution.

For more information contact

John Nielsen
Phone 0411 804 359
GPO Box 1992
Brisbane, Queensland, 4001
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